While less stringent CDC mask guidelines suggest that things are getting back to normal in some parts of the United States, the pandemic rages on in many other areas of the globe. In addition to causing tragic losses of life, the coronavirus also continues to present challenges for live events, particularly those of a global nature. Citing concerns around new variants of COVID-19, the slower-than-expected distribution of vaccines, and the ensuing uncertainty of travel conditions for attendees, Messe Berlin and gfu Consumer & Home Electronics GmbH today announced that IFA 2021 will not be held in September. “We did not take this decision lightly,” said Messe Berlin CEO Martin Ecknig in a statement. “However, the health and safety of everybody has to be absolutely paramount.”
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